Bringing true whole body cryotherapy to the Emerald Coast has been a dream for years; however, it was the search for a way to do so without exposing our community to the dangers associated with traditional nitrogen cryosaunas that took some time. After extensive research and travel, we discovered the safe, nitrogen-free, refrigerated cold air technology powered by °CryoBuilt. Thanks to the team at US Cryotherapy in Davis, CA, and their amazing national network of franchisees, we learned more about the benefits of even cooling, the extensive studied by the National Institute of Health (nih.gov) and the health and safety benefits of the electric chamber. In the fall of 2018, we made the decision to go nitrogen-free and began to build our line up of drug-free performance and recovery offerings.
We added Red Light Therapy, Localized Cryotherapy and NormaTec Pulse Compression, the brand most recommended by the NFL, NBA and MLB. While red light and near infrared light therapy stands alone on it’s own merit, we believe in the XPT theories of contrasting heat and cold. With these four products planned, we began the search for real estate.
It was always important to be centrally located to serve as many Emerald Coast communities as possible including our local military bases. City Market Bayside was the perfect central location. Situated on the north side of the building, our center offers a quiet, peaceful setting with lots of windows and sunlight. Customers can leave the traffic behind and “Just Breathe” (a mantra we all know and love). The space was much larger than we originally planned for, so we decided to create some community space. We began to reach out to local health, wellness and fitness professionals to see who might be interested in sharing their talents as an additional resource to our customers. Those partnerships led to the addition of a Licensed Massage Therapist, a Stress Management Coach, and a Therapeutic Yoga Coach. Our community connection strategy has since led to an array of other partnerships.
After six months of planning, discussion and research, we added several additional services including a vibration plate, the Naked® 3D Body Composition Scanner and the all new Pagani® Italian Body Contouring System (which we affectionately refer to as “the Italian magic machine”). While the Pagani® is known to be a favorite among athletes looking to carve out a little extra definition or remove fat and cellulite, our staff is on the anti-aging and skin rejuvenation benefits of the technology. We are fortunate to have an Aesthetician on staff with over 30 years of experience who has been working to master the Pagani® and ensure the best and longest lasting benefits possible.
What started as an idea to offer our community safe whole body cryotherapy has morphed into a full blown performance and recovery center with an amazing line up of services and impressive local talent. Our goal is to provide a place for health, fitness and wellness experts to convene and share their skills and knowledge. Each day is filled with new information, new faces and new ideas. We are so excited to provide the community we love with resources for better health, performance and recovery. We look forward to seeing you soon!